WHO WINS, WHO LOSES?

In today’s competitive real estate market, one of the most critical factors in the successful sale of a home is proper pricing. Of course, all home sellers want to maximize the price they can get for their home. Yet, the pricing decision should be based on a detailed market analysis provided by a real estate professional. The market analysis should include both the current active listings and similar recently SOLD homes in the immediate area. It can also contain the effects inflation or deflation in home prices would have on the current value of the home. As a Coldwell Banker sales associate, I am prepared to provide prospective sellers with such information. Of course, the final pricing decision is always the homeowners.
Beware of real estate practitioners who encourage an unrealistic asking price based on emotion or inadequate information. Why would a real estate professional unfairly lead you to believe you could receive a price much higher than either the market or an appraisal would allow? The simple truth is your listing can be valuable to a Realtor even if it does not sell. A sales associate can use your listing to generate buyer prospects through sign calls, ad calls and open houses. If your home does not meet all of a prospect’s desired features or, more significantly, is overpriced, then the prospect generated by your listing can be SOLD another home. When a prospect generated by an overpriced home buys another home, the sales associate benefits, but the sellers do not!
MORAL: Make sure you select a Realtor to sell your home based on the associate’s and company’s marketing programs, sales accomplishments and a detailed market analysis rather than the highest recommended asking price. In that way, both you and your Realtor will win!

For more information contact me at slaunchbaugh@cbtulsa.com

Home Buyers Tip

Avoid making large purchases. Increased debt reduces the amount of monthly income available.

For more information contact me at slaunchbaugh@cbtulsa.com

Happy Labor Day!

I hope that you and your family have a safe and relaxing holiday weekend!

For more information contact me at slaunchbaugh@cbtulsa.com