Monday, February 18, 2008

ALL ENHANCED!

Realtor.com is the most visited real estate website in the world, attracting over 11 million visitors each month. Through a cooperative agreement between Realtor.com and the Greater Tulsa Association of Realtors, every home listed with a NORES, INC. (MLS) broker appears on Realtors.com. However, that is not the end of the story.
Realtor.com provides two options for displaying listing information on the website. Simply put, the standard display provides basic information about the property and the name of the company which has the home listed, but no contact information for the listing associate. On the other hand, “enhanced” listings show much more information about the home, display multiple photographs and give the name of the listing associate and their contact information. Also, associates whose listings are enhanced have access to reports showing the number of Realtor.com visitors who have viewed their home.
Since there is an extra charge for enhanced listings, many companies and sales associates chose the standard format, reducing exposure for their sellers. At Coldwell Banker RaderGroup, however, every one of our homes listed for sale is shown in the enhanced format, meaning more prospective buyers should view a listed home. It is just another reason why Coldwell Banker RaderGroup, Realtors sells more homes in the Greater Tulsa area than any other real estate company.
If you are thinking of selling your home, contact me at slaunchbaugh@cbtulsa.com. I can give you a complete listing of all the marketing tools we can put to work to sell your home. You can also go to Realtor.com to see the difference between standard and enhanced listings.